"Shanghai·Never Ending Night" has recently been listed as one of the first "Nightlife Hotspots" in Shanghai, centered around Shanghai·Xinxian, providing citizens and tourists with an integrated experience of "cultural experience + food consumption + nighttime socializing".
Shanghai Xinxian, as a 7×24-hour open street block, provides a one-stop night consumption experience encompassing "tourism, entertainment, shopping, and dining". Centered around the swimming pool, the park has created a distinctive dining and night economy landmark. The interplay of blue sky, azure pool water, and warm yellow night lights forms a picturesque scene, eliciting heartfelt praise of "so cozy".
Among the dining establishments on the first and second floors surrounding the pool, there is a wide range of international cuisine from France, Italy, Spain, and other countries. Several restaurants, such as Lembah and Paku, remain open until 1 a.m. The outdoor seating area provides an excellent dining experience. Sitting by the pool, enjoying delicious food and sipping ice-cold drinks, is the most comfortable pastime on summer nights.
Immersive cultural experience is a highlight of Shanghai Xinsuo's nighttime activities. In June this year, the park launched a new cultural brand, "City New Theater", which breaks through the traditional stage format and brings a unique performance form and experience to the public.
The immersive acrobatic theater production "Full of Beans" made its debut in Shanghai, held as the inaugural event of the brand in the park. It garnered positive reviews from the audience and was encored repeatedly. In conjunction with the performance, the park capitalized on the "stub economy", offering discounts at its dining and retail outlets with stubs, and deducting parking fees with member consumption points every day, providing citizens and tourists with an affordable and thoughtful "night consumption experience".
In late July, Shanghai Xinxin Institute and Dalu Theater Troupe jointly launched the "City's Heart" series of workshops, combining the artistic form of "One Person, One Story" to explore heartfelt stories with different themes. The audience was transformed into narrators, witnesses, and empathizers, finding healing through the process.
Next, the park will host more than ten cultural events to ignite the night of Shanghai. Starting from August 27th, the second phase of the "City New Theater" performance will kick off, taking you to experience the charm of music in a highly creative way. On August 30th, the second activity of the "City's Secrets" workshop will be held at Sun Ke Villa, inviting citizens to share their real stories, which will be interpreted and reenacted by professional performers on site. The "Suspense Drama Performance Week" of Shanghai Xinxian Cultural IP will also stage British classic suspense dramas such as "The Snake in the Grass", "The Paranormal Interviewee", "The Game of Deception", and "Michelle's Ghost" in new and old buildings from September 27th to October 8th.
In fact, there are many merchants with their own cultural ambiance within the park. For instance, the first Shanghai branch of Tsukuyama Bookstore is located in Columbia Country Club. Upon entering the bookstore, architectural elements such as columns and fireplaces are well-preserved and cleverly integrated with modern design. The store is divided into sections with various books, interspersed with temperature-sensitive smart exhibits and art exhibits, closely connecting technology and humanity.
Moving to the second floor, works that blend intangible cultural heritage wool embroidery techniques with Shanghai's characteristic attractions are quietly displayed. There are also a series of cultural and creative products inspired by the century-old buildings of Shanghai Xinsuo, such as postcards and refrigerator magnets, making the architecture readable and the city's charm accessible.
The relevant person in charge of Shanghai Xinxinso stated that recently, dining has become the main form of nighttime consumption in the park, and entertainment industries such as murder mystery games are on the rise. Focusing on dimensions such as night shopping, night dining, night performances, night entertainment, night tours, night activities, and night reading, new modes of nighttime consumption with park characteristics will be continuously explored.
Currently, Changning's "Shanghai·Night Never Ends" extends to Dingxi Road, M+ Happiness Lane, and Shanghai Cinema, with various attractions along the route within walking distance. Upon arriving at M+ Happiness Lane, you will find a 200-meter pedestrian street lined with cafes, coffee shops, local cuisine restaurants, clothing stores, flower shops, and other retail outlets. Convenience facilities such as fitness centers, dance studios, and barber shops are readily available, and services are still provided during the night.
Whether it's gathering a few friends to enjoy a delicious meal outdoors under the gentle evening breeze; or taking a pet for a brief rest at a familiar shop, chatting with the owner; or stopping by a flower shop on the way home to pick up a bouquet of flowers to decorate the home; or taking a family stroll and stopping at a small shop to buy a few cups of refreshing milk tea… M+ Happiness relies on small yet beautiful community businesses, as well as a pedestrian-friendly and pet-friendly open environment, creating a social hub for enjoying nightlife, allowing diverse groups to "share" happiness.
As we walked to the Shanghai Cinema, residents were enjoying the cool breeze and chatting on the public seats in the outdoor square. Inside the cinema, the sweet aroma of popcorn lingered, and the cool air from the air conditioning dispelled the fatigue of the summer night. The currently popular movie "Little Monsters in Langlang Mountain" attracted many families with children, as well as many young people who came here for its reputation. On site, themed decorations for the movie were specially arranged, and the story behind the movie was elaborated through graphic exhibitions.
As a cultural landmark of film, Shanghai Cinema interprets the infinite possibilities of "film+". It is the venue for art exhibitions, film exchanges, new product launches, fashion debuts, and other activities. The advent of nightfall cannot deter film enthusiasts from gathering in this "living room of the city". In mid-June, the 27th Shanghai International Film Festival kicked off in grand style, and Shanghai Cinema once again became the gathering place for film fans from all over the country who came to Shanghai by air to pursue their passion for cinema. Here, everyone faces the charm of the "seventh art" and experiences emotional resonance together.
In the middle of the night, Changning still boasts a bustling scene. On Dingxi Road Food Street, which is dominated by nighttime dining, time-honored restaurants like Xianghe Noodle House stay open all night, while internet-famous eateries like Ou Ji Dapai Dang remain open until the early morning. Gourmet patrons always make a point to visit this neighborhood to embark on a "food journey" and experience the city's vibrant atmosphere conveyed by the flavors on their palates.
Currently, Changning's "Shanghai·Night Eternal" is building a nighttime consumption ecosystem that covers all customer segments, featuring "high-end dining—local flavor—quality standards". This revitalizes the nightlife in this area, meeting the expectations of citizens and tourists for a wonderful nighttime urban consumption space, while further enhancing the regional consumption level.
Next, Changning will collaborate with cultural, tourism, commercial, and sports entities to showcase green initiatives, amplifying the brand effect of the Shanghai·Xin Suo Panyu Road block as a new batch of municipal-level tourism and leisure blocks. By leveraging the complex business types within the block to attract crowds, promoting the development of the night-time economy through "ticket stub linkage", and actively expanding departure tax refund locations, Changning will harness the driving force of city and district-level consumption vouchers such as Shanghai's "Le Pin Shanghai" dining vouchers and Changning's "Fashion China-Chic" vouchers, allowing consumers to experience a diverse range of international cuisine in a one-stop manner while shopping. Efforts will be made to explore high-quality development measures for the night-time economy, focusing on expanding new performing arts formats, organizing small-scale sports events, and implementing half-price parking at night, forming a collaborative force between the government and the market to unleash the potential of night-time consumption.